Brioni, Italy's top luxury brand known for his reputation with Armani, suffered heavy losses since the European financial crisis. He even sold clothes at low prices, and was loyal to customers who complained about the loss of the brand. On November 15th, the French fashion and retail giant Paris Spring Group (PPR) announced that it will wholly acquire this â€œprevious aristocratâ€.
According to informed sources, the purchase price of Brioni by the Paris Spring Group was approximately $480 million, which is basically the same as the previous forecast of 350 million euros. The transaction is expected to be completed in the first quarter of 2012 and is now awaiting regulatory approval.
European and American consumers mentioned that the Haute Couture Menswear brand will be referred to by the Hollywood actor. Pierce Brosnan, former star of the movie â€œ007,â€ and current star Daniel Craig Is a loyal fan of this brand.
The price of Brioni men's clothing is generally between 4200-7500 US dollars, this price is more than double the GUCCI (Gucci) men's clothing. And its advanced custom price is as high as about 12,000 US dollars.
In 2010, the Brioni brand ushered in its 65th birthday, and its brand sales reached about 225 million US dollars this year. A person close to Brioni stated that he produces nearly 50,000 men's suits every year. A domestic brand expert recently publicly stated that in the next five years, the amount of luxury goods purchased by global men will surpass women. Paris Spring CEO Pinault said in an interview that the number of men buying luxury goods is expected to increase by 9%-10%, while women only increase by 7%-8%.
Prior to this, due to the spread of the European financial crisis, which led to a sharp drop in Brioni's performance, in May this year, Brioni announced the end of the business in women's clothing, focused on men's clothing design and production, focusing on the men's market. At present, Brioni's sales focus on European and American markets. The relevant data shows that its market sales in Europe and America account for 60% of total sales. Brioni entered China in 2009, but so far, it has not opened more than 10 stores. The analysis pointed out that the neglect of Asia, especially the Chinese market, made it impossible to find the "Noah's Ark" later in the financial crisis.
In contrast, in the past two years, the world's top luxury brands have rapidly expanded in China. In 2005, HermÃ¨s had only 5 stores in China, and in 2011 it had opened to 20, an increase of 3 times.
Founded in 1945 after World War II, the famous tailor Nazareno Fonticoli and fashion designer Gaetano Savini opened the first Brioni in Rome's busiest Via Barberini. Brioni's name comes from the resort island of Brioni on the Adriatic coast. Brioni is the brand that ranks highest among the three indicators of exclusivity, social status and self-improvement, and is also considered to be the brand that can bring maximum value to brand pricing.
Paris in the spring:
Founded in 1865, it is the world's top fashion goods and retail industry group, abbreviated as PPR, and it is one of the world's top 500 companies. Headquartered in Paris, France, it owns a number of high-end eponymous stores and luxury brands in the global chain. It is divided into the five major departments of beauty, lifestyle art, fashion, jewelry and menswear.
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